Course Curriculum

  • 1

    Introduction

    • BSBMKG545 - Welcome
  • 2

    Chapter 1: Prepare for a Marketing Audit

    • 1.1 Identify Main Purposes of the Marketing Audit

    • 1.2 Determine Scope of the Marketing Audit & Audit Methodology

    • 1.3 Participants Involved in Carrying Out a Marketing Audit

    • 1.4 Summary - Key Points

  • 3

    Chapter 2: Identify the Form of a Marketing Audit

    • 2.1 Identify Main Characteristics of a Marketing Audit

    • 2.2 Identity Main Elements to be Included in Marketing Audit

    • 2.3 Select from Various Forms of a Marketing Audit

    • 2.4 Summary - Key Points
  • 4

    Chapter 3: Conduct an External Marketing Audit

    • 3.1 Identify Criteria to Use in an External Marketing Audit

    • 3.2 External Environmental Factors - Swot Analysis

    • 3.3 External Environmental Factors - Pestel Analysis

    • 3.4 External Environmental Factors - Porter’s Five Forces Relating to Competition

    • 3.5 Summary - Key Points
  • 5

    Chapter 4: Conduct an Internal Marketing (Self) Audit

    • 4.1 Identify Criteria to Use in an Internal Marketing Audit

    • 4.2 Identify the Marketing Productivity

    • 4.3 Summary - Key Points
  • 6

    Chapter 5: Prepare a Marketing Audit Report

    • 5.1 Writing a Marketing Audit Report

    • 5.2 Summary - Key Points
  • 7

    Check your understanding learning tasks

    • Check your understanding learning tasks
  • 8

    Assessment Activity

    • Assessment Activity - Instructions

About the instructor

Trainer

Despina Karatzias

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