Course Curriculum

  • 1

    Introduction

    • BSBMKG502 - Welcome
  • 2

    Chapter 1: Evaluate Each Component of Marketing Mix

    • 1.1 Evaluate Each Component of Marketing Mix Overview

    • 1.2 Key Characteristics and Significance of Products & Services

    • 1.3 Effect of Pricing Policies & Variables on Demand

    • 1.4 Importance of Promotional Methods in Marketing

    • 1.5 Personalise Messages Throughout the Buying Process

    • 1.6 Importance of Channels of Distribution And its Significance

    • 1.7 Importance and Significance of Customer Service Provision

    • 1.8 Identify Potential Customer Base and Key Pressure Points for Success

    • 1.9 Analyse, Test and Establish the Effect of the Components of Marketing Mix

    • Summary - Key Points
  • 3

    Chapter 2: Determine Marketing Mix for Specific Markets

    • 2.1 Identify & Assess the Impact of Environmental Factors

    • 2.2 Identify Consumer Priorities, Needs and Preferences

    • 2.3 Evaluate 4Ps of Marketing Mix

    • 2.4 Select Marketing Mix that Best Satisfies Target Market

    • 2.5 Ensure Marketing Mix Decision Meets the Marketing Objectives

    • Summary

  • 4

    Chapter 3: Monitor and Adjust Marketing Mix

    • 3.1 Monitoring of Marketing Mix

    • 3.2 Implications of Altering Components of Marketing Mix

    • Summary

  • 5

    Check your understanding learning tasks

    • Check your understanding learning tasks
  • 6

    Assessment Activity

    • Assessment Activity - Instructions

About the instructor

Trainer

Despina Karatzias

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