1.1 Welcome to this unit!
1.2 Introducing content marketing
1.3 What this unit will cover
1.4 What you’ll learn
1.5 A note on completing this unit
1.6 Section 1 quiz
2.1 Welcome to section 2
2.2 Introduction to creating a content strategy
2.3 The role of content
2.4 Types of content
2.5 Content techniques
2.6 Content curation tools
2.7 Content intents
2.8 Competitor content analysis
2.9 Researching content trends
2.10 Keyword research tools
2.11 Developing audience personas
2.12 Setting goals and KPIs
2.13 Choosing platforms and channels
2.14 Selecting content topics
2.15 Legal and ethical considerations
2.16 Documenting your content strategy
2.17 Content strategy template
2.18 Section 2 quiz
3.1 Welcome to section 3
3.2 Introducing content strategy action plans
3.3 Creating a content schedule
3.4 Planning actions
3.5 Content action plan template
3.6 Assigning roles and responsibilities
3.7 Making use of Content Management Systems
3.8 Developing monitoring strategies
3.9 Section 3 quiz
Welcome to section 4!
4.2 Introduction to content creation
4.3 Writing for online
4.4 How to get started on writing content
4.5 Checking readability scores
4.6 Checking for grammar and spelling
4.7 Briefing Creatives
4.8 Creative brief template
4.9 Best practices for creating images and infographics
4.10 Design tools for easily creating infographics
4.11 Best practices for producing videos
4.12 Best practices for gated content
4.13 Best practices for website content
4.14 Best practices for audio content
4.15 Section 4 quiz
5.1 Welcome to section 5!
5.2 Introduction to optimising content marketing
5.3 Tracking goals and KPIs
5.4 Content Marketing Performance Tracker Template
5.5 Reviewing budgets
5.6 Optimising engagement
5.7 Optimising conversions
5.8 Making recommendations for improvement
5.9 Section 5 quiz
6.1 Introduction to section six
6.2 Key takeaways
6.3 The future of content marketing
6.4 How to keep your knowledge up to date
6.5 Congratulations and what’s next
7.1 Bonus section introduction
7.2 Using Generative AI to Scale Your Content Operations
7.3 Creating Content for Sales Enablement
7.4 A definitive guide to engaging marketing content
7.5 Contentful's strategy guide for digital content creation
7.6 How to Build a Brand
7.7 CMI B2B Content Marketing Benchmarks Budgets and Trends
7.8 The Art Of Reusing Content
7.9 Content Marketing Career & Salary 2024 Outlook
7.10 Content Marketing Writing Secrets
7.11 35 Examples of Brands That Are Winning at Content
7.12 Content Marketing Calendar Template
7.13 How to Create a Top-of-the Funnel Whitepaper
7.14 State of Content Marketing Report
7.15 College of Exercise Case Study
7.16 40 Actionable Content Promotion Strategies
7.17 Glossary of digital marketing terms
