Monarch Institute

Diploma Overview

Welcome to NAT10904005 Plan, implement and manage social media conversion strategies!

Unit Structure

Your Learning Experience

Your Workbook

Connect With Us

Let’s Do It! Choose Your Case Study Organisation

Let's Talk! Introducing You

Let’s do it! Join the SMC Social Media Learning Platform

Unit Structure

Module #1 The Social Media Marketing Process Overview

1.1 Introduction

1.2 Buyer Stages

1.3 Funnels

1.3.1 Traffic Sources

1.3.2 Opt-in Pages

1.3.3 Sales Pages

1.3.4 Conversion Pages

1.3.5 Thank You Page/Upsell Page

1.4 Landing Pages

1.5 Retargeting

1.6 Email Marketing

1.7 Funnel Mapping

1.8 Let's Do It! Funnel Mapping

1.9 Let's Review

Module #1 Quiz

Module #1 Conclusion

Unit Structure

Module #2 Writing Copy That Converts Overview

2.1 Copywriting Process

2.2 Research

2.2.2 People

2.2.3 Let's Do It! Knowing Your Audience

2.2.4 Product

2.2.5 Purpose

2.2.6 Place

2.3 Structure

2.3.1 Choose a Topic and Brainstorm

2.3.2 Visual Organisers

2.3.3 Headline and Subheadings

2.3.4 Let’s Do It! Headlines Made Easy

2.4 Write

2.5 Reduce, Simplify and Shorten

2.5.1 Use Fewer, Smaller Words

2.5.2 Vary Sentence Length

2.5.3 Replace Copy with Images

2.6 Punctuate and Proofread

2.7 Review

2.8 Copy That Converts

2.8.1 Dialogue, Not Monologue

2.8.2 Copywriting Formulas

2.8.3 Power Words

2.8.4 Call-to-Actions (CTAs)

2.8.5 Let's Do It! Write a CTA

2.8.6 FOMO

2.8.7 Emotions

2.8.8 Barrier breakers

2.8.9 Ask a Question

2.8.10 Example: Calm Yoga

2.9 Content Briefs

2.10 Using AI Tools In Copywriting

2.10.2 Benefits of Using AI Tools

2.10.3 How to Use AI Tools in the Copywriting Process

2.10.4 Using AI for Brainstorming

2.10.5 Proofreading and Optimisation

Module 2 Quiz

Module 2 Conclusion

2.10.6 Best Practices for Using AI Tools

Unit Structure

Module #3 Introduction

3.1 Fundamentals of High-Converting Web Pages

3.2 Benefits of Landing Pages

3.3 Landing Pages Statistics

3.4 Landing Pages Types

3.5 Landing Page Conversion

3.6 Let's Do It! Landing Page or Website?

3.7 Landing Page Design

3.7.2 Wireframing: Your Blueprint

3.7.3 What Elements Make a High-Converting Landing Page?

3.8 Building a Landing Page

3.9 Landing Page Measurement

3.9.1 Testing For Errors

3.9.2 Data Inconsistency

3.9.3 Landing Page Metrics

3.10 A/B Testing

3.11 Let's Talk! What would you test?

3.12 Utilising Landing Page Templates

3.12.1 Benefits of Using Templates

3.12.2 Selecting the Right Template

3.12.3 Customising Your Template

3.12.4 Testing and Optimisation

3.13 Be Honest About Your Skills (Outsource If Needed)

3.14 Optimising for Success

3.14.2 Page Load Speed

Let's Review

Module #3 Quiz

Module 3 Conclusion

Unit Structure

Module #4 Introduction

4.1 How Retargeting Works

4.2 Retargeting In Practice

4.3 Custom Audiences

4.4 Let's Talk! How Long?

4.5 Channels That Offer Retargeting

4.6 How to Set Up Pixels

4.7 Retargeting Strategy

4.9 Setting Up Your Retargeting Ad

4.10 Importance of AI Tools in Retargeting Campaigns

4.11 Example: Calm Yoga Studio

4.9 Let’s Do It! Getting Close!

Let's Review

Module 4 Quiz

Module 4 Conclusion

Unit Structure

Module #5 Introduction

5.1 What is Email Marketing?

5.2 Why Email Marketing?

5.3 Statistics

5.4 The Email Marketing Process

5.5 Email Marketing Software

5.6 Let's Talk! What's Your Percentage?

5.7 Email Campaigns

5.7.1 What is an Email Campaign?

5.7.2 Creating an Email Campaign

5.7.3 Email Campaign Strategy

5.7.4 List Segmentation

5.7.5 Personalisation

5.7.6 Timing

5.8 Email Sequences

5.8.1 Email Sequence Examples

5.8.2 Creating an Email Sequence

5.8.3 Email Sequence Content

5.8.4 Alignment to Email Campaigns

5.8.5 Example: Calm Yoga

5.8.6 Let's Do It! Experience with Email Sequences

5.8.7 Workflows

5.9 Mastering Email Marketing

Let's Review

Module 5 Quiz

Module 5 Conclusion

Unit Structure

Module #6 Introduction

6.1 Starting Your Database

6.2 Spam Filtering and Compliance

6.3 Landing Pages and Pop-up Builders

6.4 Database Acquisition Tools

6.4.1 Lead Magnet Ideas

6.4.2 Let's Talk! Choose Your Lead Magnets

6.4.3 Best Practices for Lead Magnets

6.5 Cold Email

6.5.1 Controversial, Yet Effective

6.5.2 Cold Emailing Process

6.6 Run giveaways or contests

6.7 Use discounts and deals

6.8 ‘Spin to Win’ wheel

Let's Review

Module #6 Quiz

Module 6 Conclusion

Unit Structure

Module #7 Introduction

7.1 A/B Testing

7.2 Split Testing

7.3 What to Test

7.4 Let's Talk! A/B Testing

7.5 How to Conduct A/B Tests

7.6 A/B Testing Email Sequences

Let's Review

Module #7 Quiz

Module 7 Conclusion

Unit Structure

Module #8 Introduction

8.1 Email Marketing Metrics

8.2 How to Measure

8.3 Benchmarks and Analysis

8.4 Let’s Talk! Improving Your Open Rate

8.5 Optimising Performance

8.6 Let's Do It! Do You Measure Up?

8.7 Final Results

Let's Review

Module #8 Quiz

Module 8 Conclusion

NAT10904005 Plan, implement and manage social media conversion strategies – Feedback

Let's Assess – Assessment Task 1

NAT10904005 Assessment Task 1 Feedback

Let's Assess – Assessment Task 2

NAT10904005 Assessment Task 2 Feedback

NAT10904005 Plan, implement and manage social media conversion strategies – Conclusion