Course curriculum

  • 1

    Section 1: Introduction to Content Marketing

    • 1.1 Welcome to this unit

    • 1.2 Introducing content marketing

    • 1.3 What this unit will cover

    • 1.4 What you’ll learn

    • 1.5 A note on completing this unit

    • 1.6 Chapter 1 quiz
  • 2

    Section 2: Developing a content strategy

    • 2.1 Welcome to section 2

    • 2.2 The role of content

    • 2.3 Types of content

    • 2.4 Content curation techniques

    • 2.5 Content curation tools

    • 2.6 Content intents

    • 2.7 Competitor content analysis

    • 2.8 Researching content trends

    • 2.9 Keyword research tools

    • 2.10 Developing audience personas

    • 2.11 Setting goals and KPIs

    • 2.12 Choosing platforms and channels

    • 2.13 Selecting content topics

    • 2.14 Legal and ethical considerations

    • 2.15 Documenting your content strategy

    • 2.16 Content strategy template

    • 2.17 Section 2 quiz
  • 3

    Section 3: Creating a content action plan

    • 3.1 Welcome to section 3

    • 3.2 Creating a content schedule

    • 3.3 Planning actions

    • 3.4 Content action plan template

    • 3.5 Assigning roles and responsibilities

    • 3.6 Making use of Content Management Systems

    • 3.7 Developing monitoring strategies

    • 3.8 Section 3 quiz
  • 4

    Section 4: Creating content

    • 4.1 Welcome to section 4!

    • 4.2 Introduction to creating and optimising content

    • 4.3 Writing for online

    • 4.4 How to get started on writing content

    • 4.5 Checking readability scores

    • 4.6 Checking for grammar and spelling

    • 4.7 Briefing Creatives

    • 4.8 Creative brief template

    • 4.9 Best practices for creating images and infographics

    • 4.10 Design tools for easily creating infographics

    • 4.11 Best practices for producing videos

    • 4.12 Best practices for gated content

    • 4.13 Best practices for website content

    • 4.14 Best practices for audio content

    • 4.15 Section 4 quiz
  • 5

    Section 5: Measuring and optimising performance

    • 5.1 Welcome to section 5!

    • 5.2 Tracking goals and KPIs

    • 5.3 Content marketing performance tracker template

    • 5.4 Reviewing budgets

    • 5.5 Optimising engagement

    • 5.6 Optimising conversions

    • 5.7 Making recommendations for improvement

    • 5.8 Section 5 quiz
  • 6

    Section 6: Digital content marketing summary

    • 6.1 Introduction to section six

    • 6.2 Key takeaways

    • 6.3 The future of content marketing

    • 6.4 How to keep your knowledge up to date

    • 6.5 Congratulations and what’s next
  • 7

    Section 7: Bonus resouces

    • 7.1 Bonus section introduction

    • 7.2 Using Generative AI to Scale Your Content Operations

    • 7.3 Creating Content for Sales Enablement

    • 7.4 A definitive guide to engaging marketing content

    • 7.5 Contentful's strategy guide for digital content creation

    • 7.6 How to Build a Brand

    • 7.7 CMI B2B Content Marketing Benchmarks Budgets and Trends

    • 7.8 The Art Of Reusing Content

    • 7.9 Content Marketing Career & Salary 2024 Outlook

    • 7.10 Content Marketing Writing Secrets

    • 7.11 35 Examples of Brands That Are Winning at Content

    • 7.12 Content Marketing Calendar Template

    • 7.13 How to Create a Top-of-the Funnel Whitepaper

    • 7.14 Think Big with AI - Small Business Content Marketing in 2024

    • 7.15 College of Exercise Case Study

    • 7.16 40 Actionable Content Promotion Strategies

    • 7.17 Glossary of digital marketing terms