Course curriculum

  • 1

    Section 1: Introduction to optimising a brand's presence using AI

    • 1.1 Welcome to this unit

    • 1.2 Introducing optimising a brand's presence using AI

    • 1.3 What this unit will cover

    • 1.4 What you’ll learn

    • 1.5 A note on completing this unit

    • 1.6 Section 1 quiz
  • 2

    Section 2: Understanding digital presence

    • 2.1 Welcome to section 2

    • 2.2 Digital presence components

    • 2.3 Expanding a brand’s digital presence

    • 2.4 Refining a brand’s digital presence

    • 2.5 Using Search Engine Optimisation (SEO)

    • 2.6 Using AI to enhance digital presence

    • 2.7 Section 2 Quiz
  • 3

    Section 3: Investigating a target market

    • 3.1 Welcome to section 3

    • 3.2 Introduction to target markets

    • 3.3 Understanding target market characteristics

    • 3.4 Example: Target market of an ecommerce store

    • 3.5 Using target market segmentation

    • 3.6 Using AI to help investigate a target market

    • 3.7 Example: AI prompts

    • 3.8 Preparing a target market research report

    • 3.9 Target market research report template

    • 3.10 Section 3 Quiz
  • 4

    Section 4: Analysing a brand’s digital presence

    • 4.1 Welcome to section 4

    • 4.2 Creating and implementing an AI improvement strategy

    • 4.3 Considering the marketing strategy

    • 4.4 Collecting performance data

    • 4.5 Analysing performance data

    • 4.6 Evaluating digital assets

    • 4.7 Evaluation report template

    • 4.8 Section 4 Quiz
  • 5

    Section 5: Planning and Implementing AI improvements

    • 5.1 Welcome to section 5

    • 5.2 Selecting AI improvements

    • 5.3 Examples: AI technologies

    • 5.4 Writing an AI improvement strategy

    • 5.5 AI improvement strategy template

    • 5.6 Preparing an implementation plan

    • 5.7 Implementation plan template

    • 5.8 Communicating your strategy and plan

    • 5.9 Implementing AI improvements

    • 5.10 Section 5 Quiz
  • 6

    Section 6: Optimising a brand's presence using AI summary

    • 6.1 Welcome to section 6

    • 6.2 Key takeaways

    • 6.3 The future of digital presence and AI

    • 6.4 How to keep your knowledge up to date

    • 6.5 Congratulations and what’s next
  • 7

    Section 7: Bonus resouces

    • 7.1 Bonus section introduction

    • 7.2 Digital Presence Guide - How to Strengthen Your Company's Image

    • 7.3 The Ultimate Chatbot Guide

    • 7.4 How to Build an Authoritative and Trustworthy Online Presence

    • 7.5 Real Life Chatbot Use Cases - 25 Examples

    • 7.6 SEO in the Age of AI

    • 7.7 Using Generative AI to Scale Your Content Operations

    • 7.8 The Beginner's Guide to SEO