Course curriculum

  • 1

    Section 1: Introduction to organic marketing

    • 1.1 Welcome to this unit

    • 1.2 Introducing organic marketing

    • 1.3 What this unit will cover

    • 1.4 What you’ll learn

    • 1.5 A note on completing this unit

    • 1.6 Section 1 quiz
  • 2

    Section 2: Understanding organic marketing

    • 2.1 Welcome to section 2

    • 2.2 Distinguishing between owned, earned and paid

    • 2.3 Using organic marketing channels

    • 2.4 Understanding best practices for website content

    • 2.5 Using organic social media

    • 2.6 Using social media monitoring tools

    • 2.7 Using email marketing

    • 2.8 Using digital PR

    • 2.9 Techniques for amplifying organic content

    • 2.10 Section 2 Quiz
  • 3

    Section 3: Planning organic marketing

    • 3.1 Welcome to section 3

    • 3.2 Interpreting a campaign brief

    • 3.3 Reviewing a brand’s previous organic marketing

    • 3.4 Selecting channels and platforms

    • 3.5 Setting success metrics

    • 3.6 Planning for monitoring performance

    • 3.7 Discussing the campaign

    • 3.8 Creating a content schedule

    • 3.9 Content schedule template

    • 3.10 Making an action plan

    • 3.11 Action Plan Template

    • 3.12 Section 3 quiz
  • 4

    Section 4: Running an organic campaign

    • 4.1 Welcome to section 4

    • 4.2 Implementing organic marketing campaigns

    • 4.3 Working with specialists

    • 4.4 Coordinating content creation

    • 4.5 Checking content for correctness

    • 4.6 Scheduling campaign content

    • 4.7 Scheduling website content using WordPress

    • 4.8 Social media scheduling tools

    • 4.9 Ensuring content is published correctly

    • 4.10 Reviewing interim performance

    • 4.11 Section 4 quiz
  • 5

    Section 5: Reporting on performance

    • 5.1 Welcome to section 5

    • 5.2 Reviewing final performance

    • 5.3 Comparing performance against success metrics

    • 5.4 Identifying successes

    • 5.5 Uncovering areas of improvement

    • 5.6 Preparing a campaign report

    • 5.7 Campaign report template

    • 5.8 Presenting your report

    • 5.9 Further refining organic marketing

    • 5.10 Section 5 Quiz
  • 6

    Section 6: Organic marketing summary

    • 6.1 Welcome to section 6

    • 6.2 Key takeaways

    • 6.3 The future of organic marketing

    • 6.4 How to keep your knowledge up to date

    • 6.5 Congratulations and what’s next
  • 7

    BONUS SECTION: Additional Resources

    • 7.1 Bonus section introduction

    • 7.2 47 Ways to Come Up With Better Content Ideas

    • 7.3 Content Writing Workbook

    • 7.4 SEO Friendly Content Checklist

    • 7.5 Blog Writing Checklist

    • 7.6 A Complete Guide to Content Marketing KPIs

    • 7.7 Content Marketing - The Ultimate Guide to What Works

    • 7.8 Content Brief Template

    • 7.9 Content Campaign Template

    • 7.10 Glossary of digital marketing terms